Our Story

Johntay is our Chief Product Creator and works on the business full-time. Prior to starting LIT, Johntay worked in the cosmetics and body care industry for 10+ years. It was his experience working with natural skincare products and his love for essential oils, self-care and wellness that led him to start the business.

Johntay and Leslie's goal with LIT is to make aromatherapy and wellness more accessible, engaging and personal. Personal wellness is extremely important to them. Aromatherapy, combined with good diet and fitness practices has helped them with stress management and overall health and wellness. 

In 2019 Johntay quit his job and began developing essential oil blends and practical use products that would address various aromatherapy outcomes. He and the production team are based in Atlanta, Ga where they lead workshops & classes, offer customer blending sessions, and host events in our Aromabar & Makery Retail Shop.

Well-being: At the heart of our mission and vision is the promotion of overall well-being. We believe in the power of natural ingredients and practices to support physical, mental and emotional health, and we strive to make these benefits accessible to all.

Quality: We believe in delivering the highest-quality products and services, always. We're committed to sourcing the best ingredients and maintaining meticulous production methods to ensure the utmost quality and effectiveness of our products.

Innovation: We are driven by the desire to innovate within the world of aromatherapy and natural self-care. By pushing the boundaries of what is possible, we aim to continually surprise and delight our customers with new, effective, and enjoyable way to incorporate self-care into their daily routines.

Community: We place a high value on building and nurturing a community of individuals who share a common interest in heath and wellness. We aim to foster connections and promote shared learning and growth within our community.

Education: We believe in empowering our customers through knowledge. By educating them about the benefits of our ingredients, products, and practices, we encourage them to make informed decisions about their personal wellness.

Sustainability: We recognize our responsibility towards the environment and are committed to sustainable sourcing, production, and packaging methods. We strive to make decisions that not only benefit our business and customers but also have a positive impact on the entire world.