LIT Essentials was founded at the intersection of passion, purpose, and plant power. After spending 10 years with Lush Cosmetics—training teams, curating customer experiences, and learning the ins and outs of ethical beauty—our founder Johntay Marcel was inspired to create something more personal, more intentional, and more inclusive.

At the end of 2019, Johntay launched LIT Essentials alongside his parents, with a vision to reimagine aromatherapy as something accessible, customizable, and rooted in everyday rituals. LIT stands for Live with Intention and Thrive—a philosophy that guides every product we create and every experience we offer.

From our first signature blends to our full line of bath, body, and home essentials, everything is made with high-quality ingredients like 100% pure essential oils, raw butters, and nutrient-rich plant oils. We’re proud to be a family-founded, Black-owned brand that centers community, creativity, and care.

Today, LIT Essentials is more than a store—it’s a sensory sanctuary where customers can explore custom-blending, take part in DIY workshops, or join us for unique aromatherapy-infused wellness events. Johntay is now a certified RYT-200 yoga teacher, expanding LIT’s mission into the movement and mindfulness space with offerings that support full-body wellness.

We invite you to experience what it means to Live with Intention and Thrive—through scent, self-care, and soul-centered community.